Access trusted customer data from across the web

Imagine knowing your customers’ favorite brands, their shoe size, and what they’re looking for — all shared willingly, because they trust you. Upod unifies and enriches user data securely, while giving customers full control over what they share. Every visitor, every action, every preference — accessible with explicit consent.

Fragmented data means fragmented understanding...

Customer data is scattered across tools, leaving profiles incomplete and decisions unreliable. In e-commerce, this means guessing sizes, rising returns, and unnecessary waste.

Upod brings it all together — with trusted, consented data that reduces returns, improves fit, and powers smarter personalization.

...but with Upod, your customers bring their own data — and you can finally trust it

With Upod, customers bring their own verified data through their **Personal Online Data storage (POD)** and choose exactly what to share with your shop. You simply ask — and if they trust you, they grant access. It’s accurate, permissioned, and always up-to-date. No more scattered systems or privacy risks. Just clean, reliable data you can finally trust.

What data you can access

Every verified Upod user can share basic profile information — all consented and pseudonymised.

Included in the freemium plan:

  • Gender
  • Age range
  • City or region

Need more?

We offer custom packages for additional data points — such as interests, engagement behavior, or purchase intent. For extended access or integration with your personalization systems, contact us for tailored pricing and setup.

See our pricing

Implementation takes minutes

Integrate Upod into your website’s sign-in

Offer “Sign in with Upod” as a third option next to Accept or Decline. Visitors who choose this option sign in to Upod, consent to share data, and return to your site with pseudonymised, ready-to-use insights.

Add Upod to your Consent Management Platform (CMP)

Add “Sign in with Upod” beside your existing login. Users are redirected to Upod for consent and authentication — and when they return, your systems instantly connect to the Upod API for anonymised session data.

Re-engage cookie decliners

Display a lightweight Upod sign-in prompt after a user declines cookies. It’s an alternative that lets them share data on their own terms, without compromising privacy.

Why e-commerce companies choose Upod

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Increase conversion

Accurate, user-provided data means better recommendations.

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Reduce storage costs

No need to maintain large personal-data databases.

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Simplify compliance

Consent is built-in, logged, and up to EU standards

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Compete on trust, not tracking

Transparency turns customers into long-term buyers.

Data storage in a separate foundation

By design, Utonomy runs on the trusted infrastructure van Stichting Nederlandse Datakluis, a foundation subsidised by the European Union.

SNDK funded by the European Union

A smarter web for the age of AI

The next wave of digital growth will be built on ethical data. As AI personalizes shopping experiences and recommendations, the quality — and integrity — of your data will define your success. With Utonomy, you gain access to the clean, consent-based data AI systems need — and customers can finally trust. Together, we can redefine how digital commerce and intelligent systems use data: **human-first, privacy-safe, and future-ready.