Use personal data without tracking

No cookies. No data harvesting. No Big Tech lock-in.
Get access to consented, first-person data via user-controlled Upods.

  • Privacy by design, compliant by default
  • High-quality, user validated and -consented personal with context
  • Independent EU infrastructure
  • Easy onboarding for users and businesses

Consent is no longer a blocker.

Between 30–50% of visitors reject cookies, leaving businesses blind to who they reach and what people want. The result: incomplete insights, weaker personalisation, and lost revenue.

Utonomy changes this. User data lives in each person’s Upod, their personal online datastore. Users decide what to share, with whom, and for what purpose. By design, data is never owned, sold, or harvested. It is accessed transparently, session-based, and with explicit consent.

Your visitors’ data is already there.

Illustration First Party Data

Access validated, consented first-person data

Data stays with the user. You don’t need accounts, cookies, or tracking, yet you gain meaningful insights.

Illustration First Party Data

Include everyone, even cookie deniers

Upod shares only anonymised, non-identifying data points. Strictly session-based. Personalisation without exclusion. Growth without surveillance. Trust over tracking.

Illustration First Party Data

Gain richer insights over time

As users connect their Upod across more platforms over time, your understanding deepens, always consent-based, always user-controlled. Cross sector, cross silo.

Built for three use cases

Publishers

For publishers

Recover engagement and ad revenue without tracking.

E-commerce

For e-commerce

Increase conversion and reduce returns with trusted data.

AI Agents

For AI agents

Add persistent personal context without owning the data.

Implement Upod in 3 simple steps

Illustration Implement Code Snippet

Sign up and create an account for your domain.

Illustration Implement Code Snippet

Add a lightweight code snippet and API key

Illustration Implement Code Snippet

Access Upod data instantly.

How it works

Turn compliance into a competitive advantage

Even in early rollout, Upod shows strong adoption. Pilot with large Dutch media brands.

8,200

users onboarded
in 2.5 weeks

63%

of users shared data
across multiple platforms

92%

of users used Upod
used Upod multiple times per week

This is not just about better insights — it’s about a better web

AI is reshaping how information flows and decisions are made. Whoever controls the personal data controls the relationship. Utonomy enables a different future:

  • Human-centred instead of platform-centred
  • Consent instead of surveillance
  • Trust instead of lock-in

A fair foundation for the next generation of digital services.

Widget Upod

Utonomy gives personal autonomy to people, and digital autonomy to Europe. Join the movement.

SNDK co-funded by the European Union