More insights
More value
Publishers’ business models are under pressure.
Upod helps to keep consent and provides data from users for higher engagement and more ad revenue.
Hart van Nederland
Shownieuws
Consent Studio
KIJK
Radio 10
Sky Radio
SBS6
538
Beeld en GeluidContent context × personal context = performance
Know every visitor,
far better than today
You know everything about your own content. With Upod you know far more about your visitor than today. Personalise better, increase your revenue.
Yours
Content context
What you already know about your content and your visitors.
- Articles, video and audio
- First-party data
Theirs
Personal context
One portable profile, owned by the visitor.
- Interests and subscriptions
- Consents
Result
Performance
More engagement, higher revenue
- Better personalisation, higher conversion
- More targeted ads, also for visitors who reject cookies
01 · Consent agent
Cookie banners no longer work.
Takes the friction away from the cookie banner. The visitor’s choice travels with them. Upod applies it automatically in your CMP. No loss of consent any longer.
02 · Personalisation
A front page for every visitor.
News from your region. Or about your favourite celebrities. Recommended video’s about topics that interest you. Personalise with the rich context of a Upod, validated by users themselves.
03 · Advertising
Targeted ads without cookies or tracking.
Targeted advertising, even without cookies and tracking. Upod shows you gender, age range, residence, favourite brands and shops of your visitors.
Estimated added value for ad revenue
04 · Agents
Agents know your visitor
On-site agents know who is visiting. They use rich data from the visitor’s data profile or portable personal context.
Test Upod on your own site.
In 20 minutes we show you how it works.
For a free test you connect Upod to your own site in no time.